#62 Lewis Goldberg: The Development and Scientific Relevance of the BIG FIVE
Dr. Lewis Goldberg is an American personality psychologist and a Professor Emeritus at the University of Oregon. He is closely associated with the lexical hypothesis, that says that any culturally important personality characteristic will be represented in the language of the particular culture. This hypothesis led to the discovery of a five-factor structure of personality trait adjectives (which he dubbed the Big Five). More»