#714 Robert Cialdini - Influence: The Psychology of Persuasion
Dr. Robert Cialdini is Professor Emeritus of Psychology at Arizona State University. He has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance and prosocial behavior. He is the author of Influence: The Psychology of Persuasion, a New York Times No. 1 bestseller, now in its third edition with over 5 million copies sold worldwide, and in over 40 languages. More»